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Michelle Flandreau, VP of Marketing, Guidant Financial

Michelle leads marketing and communications at Guidant, bringing a passion for customer service, supporting entrepreneurs and building a fun company culture to the team. With more than 15 years of experience in developing integrated campaigns, she drives the strategic direction for the brand, as well as oversees earned and social media, email and advertising. Michelle developed her keen marketing insights working for top retail and consumer technology companies, including Tommy Bahama, Expedia and Nordstrom. Most recently, she helped double sales and grow the marketing team at LiquidPlanner, a Seattle software start-up. She earned a Bachelor’s degree in English and communications from Western Washington University.

Other Articles By Michelle Flandreau, VP of Marketing, Guidant Financial

Small Business Marketing: Business Signs are King

Entrepreneurship | Leadership | Small Business Resources

I worked at Nordstrom for years and moved from one of their product teams into their corporate marketing team. When I made the move into marketing, I remember the thing that shocked me most was ...

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October 12, 2017

Small Business Marketing: How to Build a Sales Promotion Calendar

Entrepreneurship | Management | Small Business Resources

What is a Sales Promotion? The term “promotional calendar” may feel like marketing speak. What this really means is that you’re highlighting or bringing attention to a product/service, ...

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September 27, 2017

6 Tips for Getting Started in Small Business Marketing

Small Business | Small Business Resources

Don't be fooled into thinking marketing is only for businesses who can afford it. Follow our tips on 6 marketing strategies every small business should implement. ...

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April 07, 2017

3 Benefits Small Business Owners Get Through Networking

Small Business

Early in my career, I thought networking felt forced and phony. I didn’t know how to have a natural conversation when I met someone new because I felt pressured to represent myself well or be ...

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November 15, 2016