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Each year, Guidant Financial and the Small Business Trends Alliance (SBTA) surveys business owners to learn about small business trends and life as a small business owner. A founding member of the SBTA, Guidant Financial is proud to be part of this group of companies dedicated to supporting small business in America with data trends and insights. The SBTA reports on data to help small business owners grow their businesses as well as bring transparency to small business ownership by giving prospective business owners the information they need to be successful.

This year, Guidant and the SBTA surveyed over 2,400 current and aspiring small business owners nationwide with our annual Small Business Trends survey. We asked small business owners questions ranging from their experiences throughout the COVID-19 pandemic to their confidence in business given the current political landscape to their biggest obstacles as business owners. Here’s a look at current small business trends and what to expect in the coming year.

inforgraphic of 2021's Small Business Trends

You can learn more details about small business statistics, trends, and how small business owners are handling the COVID pandemic with our Small Business Trends reports:

2021 Small Business Trends
People of Color Entrepreneurs
Women in Business
Black Entrepreneurs
COVID-19 and Small Business in America


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