Whether your business is dipping a toe into the world of social media or is already fully immersed, take a look at these three prime examples of small businesses that are killing it on social media:
The name’s Blonde, James Blonde. Every Tuesday, Guidant client NoDa Brewing Company releases a new, completely original small batch beer available only in their Charlotte, North Carolina taproom. With names like Tart Your Engines, NoDa Five’d and Identity Crisis, each batch is announced with a themed YouTube video produced by the NoDa staff. The video is then shared via their other social media handles, and as you’d expect, engagement numbers are high.
The brewing company has also begun hosting monthly Google Plus Hangouts, where most recently NoDa’s head brewer (and YouTube star) talked all things small batch beer. And of course, they recorded the session and shared via YouTube.
Dollar Shave Club has clearly mastered the art of using social media to present a smart, edgy, no-holds-barred brand to the world. Providing monthly shipments of The Humble Twin, The 4X, or The Executive razor blades to men who want to “live the fresh blade shave,” Dollar Shave Club has identified its audience and isn’t letting go. Witty tweets and Instagram posts remind The DSC Man to change his razor every week, with slogans like “Chisel your physique, not your face” and “Shaving shouldn’t be a blood sport.” With 11,000 Instagram followers and over 1.5 million likes on Facebook, Dollar Shave Club is winning over the social media world.
Seattle Reign, the professional soccer team and member of the National Women’s Soccer League, presents an approachable image in an industry that thrives on fan engagement. The club has recognized and seized the power of social media with every hand it can muster and to great effect. Reign’s signature hashtags, #LetItReign and #BeBold, frequently trend regionally on game days. Players and staff can be seen engaging with fans via Twitter, often with hilarious and endearing results.
The Reign YouTube channel, with over 800,000 views, boasts HD video of every home game, as well as the “Inside Reign” interview series and the hashtag-titled short, “#LetItReign.” Perhaps most importantly, the club recently used its Facebook platform to make a one-time, straight-forward statement regarding the negative publicity surrounding goalkeeper Hope Solo.