At a time when everyone is reflecting on their personal goals for the new year, it’s important for you, as an entrepreneur, to commit to new goals for your business. There are small changes you can make in your operations, with employees and for customers that can put you on the path to success in 2017.

1. Audit Your Social Media Accounts

There’s little value in having social media accounts if they’re not being managed well, so perform an audit of your accounts to ensure they’re helping your business and not hurting it. Are you posting to each platform multiple times a week? Are you actively increasing engagement and your number of followers? There are affordable tools you can use to push posts to multiple platforms at once, such as Hootsuite or Sprout Social.

2. Boost Employee Engagement

You’ll want to make sure a fresh start in the new year for your employees doesn’t mean looking for a job elsewhere. Have open discussions with your team about what small changes can be made around the office to boost company culture. You don’t have to break the bank to let your employees know you care — gestures like adding a Keurig machine to the break room, bringing in donuts on Fridays or planning a quarterly teambuilding event can have a large impact on employee loyalty. What’s most important is listening to your team and making a meaningful change.

3. Get a Head Start on Your Taxes

Completing paperwork is like eating vegetables — it’s not that enjoyable or exciting, but it’s necessary. Get in contact with your CPA to review your 2016 corporate tax information, and get a better understanding of how to get organized. Collecting your year-end documentation always takes longer than planned, so getting a head start is a prudent way to save yourself the anxiety that comes with procrastination. Keep in mind that for corporations, the due date is the 15th day of the 3rd month following the year end.

4. Develop a 2017 Roadmap

If you have big ideas and initiatives you want to implement next year, don’t wait to plan. Step back and take a holistic view of everything you want to accomplish in 2017, so that you can budget and prioritize. Setting your project-based goals early in the year, getting your staff on board and ensuring everyone has the same priorities are crucial to driving your goals forward. Over-communicate these goals and make the plan accessible to everyone either by posting it in a common area or sharing it electronically via Google Docs.

5. Measure Customer Success

Reach out to your clients via phone, email or anonymous survey to learn what you can do better in the new year. Measuring your customer satisfaction can be a tough reality check, but can also open your eyes to issues you weren’t aware of. If you’re consistently rated low in a service area or find multiple negative comments about the same topic, make actionable goals to address them. On the flip side, be sure to celebrate wins that your customers call out and congratulate teammates who are mentioned by name.

It’s easy to feel overwhelmed as a small business owner knowing there are so many things you want to accomplish with limited resources and budget. Cleaning house, deciding on and sticking to your resolutions are a great way to get started on a successful 2017.


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