In today’s digital age, it’s hard to imagine a business would exist without a website. But according to a survey by Google and research company Ipsos, more than half of all small businesses don’t have websites.
According to the study, 55 percent of 3,800 small businesses surveyed in 2013 didn’t have websites. This was a slight improvement from the previous year, when 58 percent of small businesses were without Web presences. Ironically, this data comes just after Facebook announced last week that the number of small businesses using Facebook pages is growing in leaps and bounds.
Websites offer a way to connect with a broader audience, reduce the amount of time spent on phone calls and boost sales. But not all small businesses are ready to take that next step, afraid they won’t be able to keep up with the larger demand. Still others think it would cost too much or be too time-consuming.
However, it’s certainly possible to create simple websites on a limited budget and timeframe. Companies such as Wix.com, Google, SquareSpace.com, WordPress and Weebly.com offer websites with no coding or technical skills required. Users choose a template, drag in photos, add text and viola — website complete.
Here are some tips from Entrepreneur for 10 things every business website must have.