Welcome, Contrarians!
Guidant has helped more than 35,000 entrepreneurs invest $5 billion in retirement assets into small businesses and franchises.
Benefits of Rollovers For Business Startups
- Easy Qualification
You don’t need collateral or a perfect credit score to receive financing. - Debt-Free Financing
Get funded without going into debt. - Cash-Rich Jumpstart
Find a quicker path to success and profitability.
Learn if Rollovers for Business Startups (ROBS) is right for you.
Get Money for Your Business in 3 Easy Steps
Pre-qualify
See your financing options and how much funding you can access with our two-minute pre-qual.
Schedule a Call
Schedule a call online with a financing expert to discuss the right funding options for you.
Get Funded
Get your money to start or buy a business. ROBS funding can be accessed in as little as three weeks.
What is ROBS and How Does it Work?
401(k) business financing, also known as Rollovers for Business Startups (ROBS), is a small business and franchise funding method. ROBS allows you to draw money from your retirement account in order to start or buy a business with zero withdrawal fees. This is not a loan — ROBS gives you access to your own money so you can build the life you want without going into debt.
What Our Clients Are Saying
“When Falling Sky Brewing presented itself as a great opportunity for me, I needed the capital, Traditional lenders weren’t going to do it. I took a chance on myself that I could grow my business and my 401(k)… And I thought, ‘You know what? I could do this without overhanging debt.’”
— Stephen Such, Falling Sky Brewing
“I created Le Village for everyday working families. I knew that I needed a funding partner that would be a reflection of the community we are trying to serve — and that is really where Guidant shines.”
— Daniella Cornue, Le Village Cowork
“Guidant was really the number one step for us to fund this company and if I hadn’t found Guidant, I don’t know that we, The Horse’s Axe, would exist.”
— Michael Roberts, The Horse’s Axe