Certified Business Appraisals

An in-depth understanding of your business.

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Remove the Complication

When a certified business appraisal is what’s required for your situation, you don’t want to be slowed down by inefficiency and over-complication. Turn a complicated situation easy with ongoing, dedicated support and expert appraisals, all connected to your Guidant client profile.

Asking price

Correct Financials
Do I have all the necessary information?

seller questions

Accurate Valuation
Is my business accurately appraised?

qualified buyer

Industry Expertise
Is my appraisal company qualified?

Business Appraisals

Why is Appraisal Accuracy Important?

An inaccurate business appraisal can lead to higher taxes, missed opportunities, or loss of cash. A certified business appraisal is an all-encompassing, robust solution that involves careful analysis, sorting through a complex process, and a thorough understanding of small business.

Your One-Stop Shop

With over 7,000 businesses valued a year, we understand small business. Put our expertise to work for you! As a Guidant Financial client, a good deal of your information is already in our system, making the certified appraisal process easier and faster.

Starting at $1,495, here is what you will receive as part of your certified business appraisal:

  • Accurate Value Determination Report
  • In-depth Industry Report
  • Dedicated Certified Valuation Analyst (CVA)
  • Financing Assessment

screenshots of seller certified appraisal products

Here’s How to Get Started with Your Certified Appraisal

Step one is easy. Simply fill out the form below to start the process to find out how much your business is worth.


Meet your Certified Valuation Analyst (CVA).

Your dedicated CVA will work with you to determine the purpose and scope of the appraisal, as well as collect necessary information.


Our Expert Reviews Your Data.

Your dedicated CVA will perform an in-depth analysis of the business to be appraised, its financial position, the national and local economy, and the company’s industry.


Understand Your Certified Business Appraisal.

Once your appraisal report has been produced, your dedicated CVA will walk you through it, so you understand the value of your business.

Get a Certified Business Appraisal Today

Confidently understand what your business is worth with the gold-standard of business valuation.

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What’s Included in Your Certified Business Appraisal

smaller version of sample images of reports provided by purchasing Seller Suite

What’s Covered

Key Sections Include:

Financial Analysis

Economic Analysis

Risk Analysis

Industry Outlook

Earning Capacity

Guidant’s Certified Appraisal

Starting From:



Cost depends on complexity. Most small businesses qualify as basic.

Use Cases

Typically Required For:

Stock Buy-Backs


SBA Loans

Taxable Events

Legal Proceedings

Certified Business Appraisal report featuring in-depth analysis of business financials as well as industry, economic, and national and regional data.

In-depth industry report to see how your industry is trending.

Business funding assessment to see available funding options.

Access to a Certified Valuation Analyst (CVA) to help you understand your business appraisal.

What’s the Difference Between a Business Valuation and Business Appraisal?

Certified Business Appraisal

A full business appraisal is the highest standard in valuing a company. Business appraisals are typically required for legal purposes such as SBA loans, taxable events, divorce settlements, bankruptcy, tax issues, recapitalization, or repurchasing corporate stock. Because a business appraisal is used as the standard for these types of situations, this type of report is certified as an official business appraisal.

While the gold standard of business valuation, certified appraisals are generally not necessary unless you’re in a situation that requires one. Due to the diligence and expertise required to perform a certified business appraisal, they are more expensive than an estimated business valuation.

Estimated Business Valuation

Estimated business valuations provide you with a place to start when selling or buying a business. Estimated valuations can’t be used for legal purposes like taxable events or stock buy-backs, but outside of legal situations, estimated valuations let you save money while gaining confidence in the value of your business.

Estimated business valuations have a briefer analysis than certified business appraisals. However, this allows for a less invasive, faster process. An estimated valuation is calculated based on the financial information you provide, while a certified appraisal requires an appraiser to collect, analyze, and report on your financials. This means it’s extremely important that you provide accurate financial and bookkeeping data for the best estimated business valuation.

How the Process Works in Detail

Step 1

Meet Your Certified Valuation Analyst

We’re here to answer any questions you have about what’s included in your certified business appraisal, what information you’ll need to provide, and the ongoing dedicated support you’ll receive throughout the process. After you’ve signed up, we’ll assign a certified valuation analyst (CVA) to provide you with dedicated support throughout the process. Your CVA will contact you to determine the purpose and scope of your appraisal. From here, you’ll sign a Letter of Engagement, which includes the final cost and make your payment.

Step 2

Collect Necessary Information

After you’ve engaged us to appraise your business, your dedicated CVA will work with you to collect the necessary information to create your appraisal report and determine a Conclusion of Value. This information might include a questionnaire, interviews, and the collection of necessary documents including financial statements. Current Guidant clients don’t need to provide nearly as much information, thanks to our understanding of your business.

Step 3

We Produce Your Certified Business Appraisal

After all of the necessary information has been collected, your dedicated CVA will perform an in-depth analysis and appraisal of the business. This will include analysis and reporting on the business’s financial position, the national and regional economy, and the industry in which the business operates, all of which affect the final Conclusion of Value.

Step 4

Your Dedicated Specialist Provides Your Certified Appraisal

After about two weeks from when your necessary information has been collected, your dedicated analyst will provide you with the conclusion of value of the appraised business as well as the in-depth report detailing how this value was determined. The CVA will also walk you through the report and answer any questions you have to make sure you’re confident in your understanding of the appraisal.

Guidant Financial helps over 8,000 current business owners value their businesses each year. Put our expertise to work for your business by allowing us to appraise your company.