Guidant Financial Blog

Social Media Marketing: What Big Companies Can Teach Small Business

October 06, 2015 by @guidant

Written by Susan Solovic, THE Small Business Expert For the last eight years, Tenet Partners has published its list of the Top 100 Most Powerful Brands. The variety of brands on this list is always remarkable, and there are certainly a wide range of industries represented, but they all offer very important social media marketing lessons for small businesses on what to do and what not to do.

Guidant Financial Unveils Refreshed Logo: the Guidant Lighthouse

October 01, 2015 by @guidant

If you’ve been following Guidant for any length of time, you’ve probably seen/heard our mission statement: to increase the number of people who succeed in small business. We achieve that goal by being a trusted resource our clients can count on — a ‘guiding light’ if you will. As such, we felt it was time to return to our roots with a logo that represented our core value: the Guidant lighthouse.

Top 7 Self-Improvement Websites for the Small Business Owner

September 30, 2015 by @guidant

September is Self-Improvement Month, so we did some research and aggregated our top 7 self-improvement websites for you — the small business owner. Not all of these seven websites and blogs are applicable to every entrepreneur, but among them, any entrepreneur should find at least one that suits his/her needs.

Five Small Business Marketing Ideas That Won’t Break the Bank

September 25, 2015 by @guidant

Written by Susan Solovic, THE Small Business Expert When you hang out the “open for business” sign for your venture, it would be nice if people noticed and customers simply walked in the door. Unfortunately, it doesn’t work that way. Whether you’re an ecommerce site, a home-based business or a retail merchant with a storefront location, you have to get people’s attention and tell your story, making creative and consistent small business marketing ideas a vital part of your business…

Building Virtual Teams for Your Small Business in the New Digital Age

September 22, 2015 by @guidant

Written by John Tarnoff, career reinvention coach for baby boomers Starting a small business can be a scary and lonely proposition — particularly if you’re emerging from a long career with a large organization and all of the resources that went along with it. But the brilliant advantage of starting a small business in the new digital age is that most of the costly and cumbersome barriers to entry for have been eliminated or greatly reduced.