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Privacy Policy

Date of Last Modification: August 18, 2026

Your privacy is important to us. This Privacy Policy explains how Guidant Financial Group, Inc. (“Guidant”, “we” or “us”) collects, shares, uses, and protects information when you visit any of Guidant’s websites or engage Guidant for any services. This policy covers all of Guidant’s online services and websites, including our client portals, Guidant branded social media sites or pages, as well as any interactions you may have while viewing content provided through one of Guidant’s digital advertising campaigns. This policy also covers when you communicate with us by phone, text, direct message, social media, or other similar functionality. Finally, this policy also applies to the personal information about you that we receive from a third party, unless specifically covered by such third party’s privacy policy. This policy also applies to Guidant’s affiliated, co-branded, and personality-branded websites, products, and digital properties, including JeremyAmes.com and the memberships, digital products, downloadable materials, interactive tools, and artificial-intelligence-powered coaching features offered through it, whether or not the Guidant name appears on the property in question.

As you review our policy, here are a few general principles to keep in mind:

  • Our services are intended for a United States audience. If you visit or use one of our websites or online services, your information may be transferred or processed in the United States.
  • Our services and products are not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.
  • If you are a California resident, you may have rights under the California Consumer Privacy Act, or other California specific privacy law. If you reside in another state with a comprehensive consumer privacy law, including Utah, Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and others, you may have similar rights under that state’s law. See the State Privacy Rights section below.

Collection of Information

When you visit our website, certain information is collected automatically. Guidant’s main purpose in collecting information from clients and potential clients is for communication and to respond to your questions and requests. For example, we may capture the IP address of the device you use to connect to the online service, the type of operating system and browser you use, information about the site you came from, the parts of our online service you access, and the site you visit next, device you may using, and location. We or our third-party partners, (including but not limited to: Google, Microsoft, Amazon Web Services, Appcues, Bizible, BootstrapCDN, Cloudflare, Duende Software, Facebook, Gravatar, JotfForm, LinkedIn, New Relic, OnceHub, Password Validator, reCAPTCHA, Salesforce, Sentry, Slideshare, SurveyMonkey, Tealium, Inc., Twitter, Usercentrics, Vimeo, Wistia, YouTube Video) may also use cookies, web beacons or other technologies to collect and store other information about your visit to, or use of, our online services. In addition, we may later associate the usage and other information we collect online with personal information about you. Guidant uses tools on our websites that block cookies and third-party tracking technologies unless and until you have provided consent. Our service providers and processors also include, without limitation, Supabase (data storage), Stripe (payment processing), Anthropic, OpenAI and VoyageAI (artificial intelligence and related processing), Lovable (application hosting and development), and MailChimp (email communications). Certain of these providers are engaged as subprocessors through our application hosting provider rather than directly by us. We also use analytics and advertising technologies provided by Meta and Google across our sites and products, as further described in the Tracking Technologies and Advertising section below.

In addition, personal non-public information is required for several of our products and we may ask you to provide them to us. These include:

  • Collection personal information from or about you such as your name, email address, mailing address, and telephone number(s);
  • Completing contracts and related forms, which include social security number, information about existing retirement accounts a customer holds;
  • Retirement account history, including information about the transactions and balances in a customer’s accounts;
  • Financial information to determine availability of financing solutions for you.
  • Correspondence, written, telephonic or electronic between a customer and Guidant or service providers to Guidant.
  • If you purchase our services, we will ask you to provide payment information.
  • Additional sources of Information: We may also collect information about you, from additional online and offline sources including partner sites or commercially available third-party sources, such as credit reporting agencies. We may combine this information with the personal and other information we have collected about you under this Privacy Policy.
  • Interactive tools and AI-powered features – information you enter into our calculators, assessments, questionnaires, and artificial-intelligence-powered coaching features, which may include but is not limited to your income, assets, debts, retirement account balances, available capital, credit profile, employment status, geographic preferences, business objectives, and the content of your prompts, questions, and conversations with those features.

Use of Information

We will use the above collected information in a number of ways including:

  • Qualifying customers for Guidant’s products and services;
  • Processing applications and transactions;
  • Verifying your identity (such as when you access your account information);
  • Preventing fraud and enhancing the security of your account or our services;
  • Responding to your requests and communicating with you;
  • Managing your preferences;
  • Performing analytics concerning your use of our services, including your responses to our emails and the pages and advertisements you view;
  • Providing you tailored content and marketing messages;
  • Operating, evaluating and improving our business (including developing new products and services; improving existing products and services; performing data analytics; and performing accounting, auditing and other internal functions);
  • Complying with and enforcing applicable legal requirements, relevant industry standards, contractual obligations and our policies; and
  • For any other purposes that we may specifically disclose at the time you provide or we collect your information.
  • Operating, evaluating, monitoring, testing, and improving the accuracy, safety, and quality of our interactive tools and artificial-intelligence-powered features, which may include human review of the information you submit and the responses generated;
  • Providing you with information about, and introductions to, products and services offered by Guidant and by our business partners, where permitted by applicable law and consistent with the choices you have made;

We may also use data that we collect on an aggregate or anonymous basis (such that it does not identify any individual customers) for various business purposes, where permissible under applicable laws and regulations.

Disclosure of Client Information

We may disclose personal information to third parties who are not affiliated with Guidant in certain circumstances. Examples may include:

  • As Authorized – if you request or authorize the disclosure of the information
  • As Permitted by Law – for example, sharing information with companies who maintain or service customer accounts for Guidant is permitted and is essential for us to provide clients with necessary or useful services with respect to their accounts. Furthermore, we may disclose or report personal information, such as account and transaction data, where we believe in good faith that disclosure is required or permitted under law (e.g., to cooperate with regulators, receivers, or to resolve client disputes).
  • Outside Counsel – Guidant products/contracts generally include consultation with outside counsel. Your information will be available to the Outside Counsel in order to facilitate prompt communication and completion of your contract.
  • Partners – If you were referred to Guidant by one of Guidant’s Partners (a Franchisor, a Business/Franchise Broker or Consultant, a Lender, or a Financial Professional), we may provide information to the Partner as to your qualification towards Guidant’s products, your status in our processes, and/or other information that is helpful for the parties unless you specifically direct us otherwise.
  • Referral Partners and Business Partners – where you have been given notice at the point of collection and have provided any consent required by applicable law, we may share personal information you provide to us, including information you submit through our interactive tools and artificial-intelligence-powered features, with lenders, banks, business brokers, franchisors, franchise consultants, business coaches, financial professionals, and other business partners so that they may contact you regarding their products and services. Depending on your state of residence, this sharing may constitute a “sale” or “sharing” of personal information under applicable law. You may opt out of this sharing at any time as described in the State Privacy Rights section below or by using our Do Not Sell or Share My Personal Information link.
  • Guidant Third Party Service Providers
  • Third parties or affiliates in connection with a corporate transaction, such as a sale, consolidation or merger; and
  • Guidant affiliated websites and businesses in an effort to bring you improved service across our family of products and services, when permissible under relevant laws and regulations.
  • Website chat features – by using our chat features, you agree to disclose this information to Guidant and third parties.

The above excludes text messaging originator opt-in data and consent, as this information will not be shared with any third parties. However, we may share your data with trusted service providers who assist us in operating our SMS program, provided they agree to keep your data confidential and use it solely for the purpose of providing services on our behalf.

Opt-In. By providing your information to Guidant, you consent to receive information and offers from Guidant at the email address or telephone numbers you have provided, including autodialed calls, and SMS or MMS messages. If you do not wish to receive offers for additional products or services, you should not provide your personal information or contact information through our website.

Opt-Out. You can always opt out of receiving calls and texts as follows: for SMS or MMS messages, respond STOP. For phone calls, ask to be placed on our internal Do Not Call list. For emails, you may click unsubscribe to any email at the bottom of the email.

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Tracking Technologies and Advertising

We and our advertising and analytics providers, including Meta and Google, use cookies, pixels, tags, software development kits, and similar technologies across our websites, memberships, and products to understand how our services are used, to measure the performance of our advertising, and to deliver advertising to you on other platforms. Depending on your state of residence, the use of these technologies may constitute a “sale” or “sharing” of personal information, or “targeted advertising,” under applicable law.

You may opt out of this use by following the instructions in the State Privacy Rights section below, by using our Do Not Sell or Share My Personal Information link, or by adjusting your cookie preferences where we make those controls available. Where required by applicable law, we honor opt-out preference signals such as the Global Privacy Control. Opting out of cookie-based advertising is specific to the device and browser you are using and must be repeated if you clear your browser’s storage.

Artificial Intelligence Features

Certain of our services include artificial-intelligence-powered coaching, assessment, and content features. When you use these features, the information you submit and the responses generated are stored in our encrypted databases and processed by the third-party platforms and artificial intelligence providers identified above, some of which are engaged through our application hosting provider rather than directly by us. Our personnel may review this information to evaluate the accuracy and quality of the responses and to tune and improve the features. These features are automated systems rather than people. We disclose that you are interacting with artificial intelligence at the start of the interaction, and you may ask to be connected with a member of our team at any time.

Some of these features are delivered through third-party platforms that route your submissions to one or more artificial intelligence providers for processing; the platforms and providers we currently use are identified above. We do not authorize any of them to use your submissions to train their own general-purpose models, except as described in this policy or as you otherwise consent. Please do not submit Social Security numbers, account numbers, passwords, health information, or other sensitive information you would not want retained into these features. Responses generated by these features are produced by automated systems, are provided for general educational purposes only, may be inaccurate or incomplete, and should not be relied upon as legal, tax, accounting, financial, or investment advice.

Our artificial intelligence features do not make decisions about your eligibility for any Guidant product, financing, or service. Decisions of that kind are made by our team through our standard qualification processes, and a member of our staff is accountable for any guidance that reaches you as part of those processes.

Security of Client Information

We train our staff to safeguard personal information of our clients, and they are required to use such information for business purposes only. Guidant maintains the following policies and procedures regarding privacy with its staff:

  • Sensitive information stored electronically in our databases, such as Social Security Numbers, Birth Dates, Credit Card Numbers, etc . . . are encrypted. Access to this information is controlled and stored on secured servers to protect against unauthorized use and access.
  • Paper files containing sensitive information are kept in secure areas where access is closely controlled and monitored.

Staff receives training on the types of information we can and cannot disclose to individuals and/or organizations outside Guidant.

Retention of Information

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our services, maintain your account, evaluate and improve our tools, and comply with our legal, tax, accounting, and recordkeeping obligations, resolve disputes, and enforce our agreements. The criteria we use to determine retention periods include the nature and sensitivity of the information, the purpose for which it was collected, whether you maintain an active account or ongoing relationship with us, and applicable legal requirements. When information is no longer needed, we delete it or de-identify it. Information you submit to our interactive tools and artificial intelligence features, including conversation logs and the responses generated, is retained on the same basis and is subject to the same deletion and access rights described below.

Where we collect financial information through our interactive tools or artificial intelligence features and that information may be shared with lenders, brokers, or other business partners, we provide notice at the point of collection and, where required by applicable law, obtain your consent before sharing.

California Privacy Rights

If you reside in California, you may also make the following more specific requests with respect to your personal information in accordance with applicable law:

  • Access – You can request by clicking here, we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or disclosed, the business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we share the personal information, and the specific pieces of personal information collected about you over the past 12 months.
  • Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions by clicking here.
  • Opt-out of Sale or Sharing – You can request to opt-out of the sale of your personal information to an outside party by visiting our Do Not Sell My Personal Information page. For purposes of this privacy policy, “sell” means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions in applicable law. We may also use cookies and related technology which could constitute a sale of your personal information. Your opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache.

As is the case for all consumers regardless of residency, we will not discriminate against you because you exercised any of these rights. Note that for purposes of these rights, personal information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider to our clients.

California residents can exercise these rights online by mailing or calling us. We may deny certain requests, or fulfil a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

California residents may designate an authorized agent to make a request on their behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent and ensure the agent has the necessary information to complete the verification process.

Residents of Other States

If you reside in a state with a comprehensive consumer privacy law, including Utah, Virginia, Colorado, Connecticut, Texas, Oregon, or Montana, you may have the right to access, correct, delete, or obtain a portable copy of your personal information, and to opt out of targeted advertising, the sale of your personal information, and certain profiling. You may exercise these rights using the same request methods described above. Where required by applicable law, you also have the right to limit our use and disclosure of sensitive personal information, which for our services may include Social Security numbers, financial account information, and retirement account balances, to those purposes permitted by law. We will not discriminate against you for exercising any of these rights, and where required we will honor opt-out preference signals such as the Global Privacy Control.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date. Any changes to this Privacy Policy will become effective when posted unless indicated otherwise.

FURTHER INQUIRIES

Send your questions to:

Guidant Financial
ATTN: Legal Department
2404 Bank Drive, STE 310
Boise, ID 83705

888.418.0374 (fax)
425-289-3200 (office)
[email protected]