Editorial Guidelines &
Quality Standards

Guidant aims to write high-quality, original content that is well-researched, helpful, and empowering. To do so, we do our best to make sure our content is original and free of errors, plagiarism, or other ethical concerns. 

Our content is built from academic research in the fields of psychology, economics, business, and our own in-house yearly survey. We do our best to ensure all cited studies are built upon solid research, and do our best to cite the original research, not publicity articles, for your reference. Care is put into making sure the arguments and ideas presented are based on true events or scientific facts.

Sometimes our content references ideas rooted in expertise and knowledge of a professional field, but it may not be based in academic research or empirical evidence. When referenced, we do our best to label such ideas as “theories.”

Guidant also publishes personal stories. These pieces are not based on research or scientific fact and are merely reflections of experiences, values, and opinions of the individual interviewed. Guidant does not necessarily share these values and opinions.

If you come across an article you think needs to be improved, please reach out by filling out this form. Thank you, and best of luck on your small business journey!

Laura Abbott
Editor & Content Specialist