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“Our experience working with Guidant has been very reassuring and very easy,” said Richard Hoad. “They take you through all the different steps. It has been very easy.”


A New Adventure in Hospitality

Jo-Anne & Richard Hoad, Parsonage Inn

Quick Facts


East Orleans, MA

Business Type


In Business Since


Customer Since



6 (seasonal)

Their Story

In 2012, British couple Richard and Jo-Anne Hoad set out on their next adventure. Richard had grown tired of the corporate world after working in the airline industry for 30 years and Jo-Anne had raised their five children, who were now adults and living on their own. They were ready for something new.

After traveling extensively and living in the United Kingdom, Germany, Saudi Arabia, Canada and the United States, the worldly couple decided to try their hand at innkeeping. It wasn’t an entirely foreign concept to the couple; Jo-Anne’s parents had owned and run both a 10-bedroom hotel and a 9-bedroom bed-and-breakfast in the United Kingdom. After scouring the East Coast of the United States for the perfect location, the Hoads settled on scenic Cape Cod.

The Hoads purchased a cozy, historic 1770s home in East Orleans, Mass. To finance the purchase, they worked with Guidant Financial to roll their retirement funds into the business tax- and penalty-free – an investment strategy called a Rollover for Business Start-up.

“Our experience working with Guidant has been very reassuring and very easy,” said Richard Hoad. “They take you through all the different steps. It has been very easy, and their online documentation is very easy to go through, and so it has been a very easy process to manage something that is pretty complex.”

After a full renovation in 2013, the 8-bedroom Parsonage Inn bed-and-breakfast officially opened its doors.

Three years in, business is booming. In fact, revenue has doubled since they opened and is anticipated to grow by 10-15 percent this year alone.

Located just over a mile from Nauset Beach and within walking distance to local restaurants, shops and galleries, the Parsonage Inn is a charming retreat, combining antique and modern furnishings with original features. The upstairs rooms feature gorgeous 200-year-old restored pumpkin pine flooring that was originally used for British ship building. To add a personal touch, breakfasts are prepared each morning by Jo-Anne using fresh local and organic produce, much of which is sourced from her garden.

The best part? They get to work together each day. Jo-Anne handles the cooking and housekeeping, while Richard manages the financials, marketing and social media. Together, they’ve experienced first-hand the challenges, opportunities and rewards of owning and operating a bed-and-breakfast.

“The one piece of advice I’d give to other entrepreneurs is to really just go for it,” remarked Richard. “If you’ve got an idea and you think that it is going to be successful, just say yes, I’m going to do it.”

Check them out at parsonageinn.com.

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