Each Friday, we’ll be spotlighting one of our successful partner franchisors who are poised for growth. In our second week, Nothing Bundt Cakes is our featured brand.
Industry: Retail Bakery
Overview of Brand: Founders Debra Shwetz and Dena Tripp started Nothing Bundt Cakes in Las Vegas in 1997, simply to please their family and friends. Seven years later, Nothing Bundt Cakes has grown into the warm brand it is today, using only the purest ingredients, handcrafted recipes and imaginative decorations for its signature bundt cakes, bundlets and bundtinis with thick frosting petals.
Mission: To provide incomparable gift food products; which, when given or received, leave a lasting impression.
Investment Level: $365,000 – $485,000
Units Sold in 2014: 40
Ideal Franchisee Profile: Sincerity, warmth and humor are all important characteristics of Nothing Bundt Cakes franchisees. Other essential qualities include:
- Ability to lead, yet follow a system.
- Financial capability.
- A strong belief in the Nothing Bundt Cakes product.
- Business management/HR/marketing experience.
- Passion for delighting guests.
Brand Differentiator: Nothing Bundt Cakes celebrates true hospitality, where everyone is welcome and no one is a stranger. Offering a heartfelt welcome to guests and remembering each individual’s favorite flavor, Nothing Bundt provides that “Mom and Pop shop” feel with a modern twist.