Top 4 Reasons to Start a Business Before the End of the Year

If you’re thinking of starting a business, there’s no time like the present — before the end of 2021! Here are four reasons to start a business before the end of the year rather than waiting until 2022 rolls around.

1. Low interest rates have made rates more affordable than ever

After emergency cuts early in 2020, the U.S. Federal Reserve has continued to keep short-term borrowing rates near zero in a bid to help the economy quickly recover from the pandemic. What this means for aspiring small business owners is that it’s more affordable than almost ever to borrow the money you need to buy or launch a small business or expand it once you start it. In fact, lower rates can mean that lenders can approve you for higher amounts than they might if rates were higher.

But you shouldn’t wait too long to get started — experts predict interest rates will rise once before the end of the year, and again in 2022.

2. Get in early on new and lucrative small business opportunities

Though the COVID-19 pandemic continues to impact small businesses, those impacts aren’t all negative. Some industries are seeing record increases in business due to the “new normal.” The moving and storage industries, in particular, have experienced huge numbers of growth due to pandemic relocation.

Even industries that have been hit harder than others have opportunities to pivot and grow in new ways that can prove lucrative. For example, while the foodservice industry is struggling with in-house dining during lock-downs and quarantines, consumer interest in food delivery services increased by 148 percent by the end of June 2020.

And remember, success in small business is less dependent on having a great idea, and more about great execution.

Learn more about the hottest businesses to start now.

3. Small Business Bandwagon & B2B Services

The Great Resignation and inflated cost of childcare have more people than ever starting their own businesses. This means now is a great time to join them. It also means businesses that serve other businesses — think catering, marketing, accounting, recruitment, and more — are in high demand.

If you’re ready to hop on that bandwagon, make sure you start with a business plan. Besides being a great way to test the feasibility of your business idea, having a well-written business plan can help you get a business loan.

Opening a small business helps support your community not just by providing goods and services, but also by creating opportunities for talented people to help your business thrive.


Tailored Funding Options for You


4. Holiday sales and deals

Let’s face it: if there’s one activity that characterizes the holiday season, it’s that money changes hands, frequently and in many cases abundantly. That can help your business in several ways.

First, it can bring in revenue to your fledgling business. Between Thanksgiving and New Year’s, people shop as they do in no other period of the year. Aggressive shoppers can be easily persuaded to buy products even if your business has just started.

You can generate revenue, too, by keying the launch of your business to the holidays. Holidays provide opportunities for eye-catching sales campaigns, special offers to draw customers in, and multiple other festive marketing efforts. If you buy your business by the end of the year, you can have noticeable sales campaigns tied to the holidays through New Year’s Day.

Second, the holidays are frequently characterized by great deals. You can capitalize on deals for your business! If you need to make capital expenditures on office equipment and supplies for your business, holiday sales like Black Friday (the day after Thanksgiving) and Cyber Monday (the following Monday) can ensure that you start the business on as financially prudent a footing as possible. Buying capital equipment at 25 percent off or more can help your profit margins from the very beginning.

It’s not only the lead-up to the holidays that provide deals, of course. Immediately after Christmas, many items needed in offices and other business sites will see a steep markdown. It’s to your advantage to purchase during times of deep discounts — like the last week of 2021.

Let Guidant Help You Achieve Your Dreams.

If you’re hesitant to start a business now because of funding concerns, we understand, and we’re here to help. Call us at 888-472-4455. Reach us online to learn more about your small business financing options and how we can help you get started.

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