Senior Content and Brand Strategy Manager
Are you thrilled by the idea of supporting entrepreneurs nationwide as they chase their dreams of starting their own businesses? We envision a world where more individuals can achieve success in small business ventures. So far, our dedicated team has facilitated $5B in funding, helping launch over 35,000 businesses and contributing to the creation of nearly 125,000 jobs in the economy. We’re making this happen through innovative funding solutions and the latest technology to assist entrepreneurs in starting and growing their small businesses. Our mission extends beyond just aiding entrepreneurs; we are committed to empowering our employees to have a meaningful impact on both our clients and their own careers.
Values
Adaptability: Embrace change with open arms. You view challenges as opportunities to grow and bring others along on the journey.
Connection: Building connections matters. You elevate those around you because when they succeed, you succeed too.
Excellence: You flourish when stepping outside your comfort zone. You eagerly seek out opportunities to improve and have an unquenchable thirst for knowledge.
The Role
Guidant Financial is thrilled to present an opportunity for a Senior Content & Brand Strategy Manager—a true designer and storyteller at heart. We’re looking for someone who excels at weaving together captivating visual stories while defining brand identity through the power of digital media. If you have a passion for design, video, and innovative creative strategy, and you’re proficient with tools such as Adobe Creative Cloud, Canva, Figma, and WordPress, then this is the perfect role for you!
What You'll Be Doing
- Take the reins of our AI-driven content strategy, making sure it resonates with our brand vision and creative ethos.
- Craft and customize engaging multimedia content—ranging from videos and infographics to social posts and podcasts—to elevate interaction across various platforms.
- Produce visually striking assets utilizing tools such as Adobe Creative Cloud, Canva, Figma.
- Oversee a strategic editorial calendar, managing the flow of content from the initial idea to its final publication.
- Act as the creative steward of our brand, ensuring uniformity and narrative coherence throughout all content.
- Collaborate with and lead external creative partners, effectively integrating AI tools to enhance our outputs.
- Utilize brand research and audience insights to guide our content strategy and visual approach.
- Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership.
- Ignite innovative storytelling on social media that embodies our dynamic brand identity.
- Support product launches and campaigns through integrated, visually captivating content strategies.
- Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines.
- Collaboratively work with external designers and social media teams to maintain visual harmony.
- Lead the development of concepts and manage video production, from scripting through to final edits.
- Track content performance and leverage insights to enhance creative strategies and elevate impact.
- Employ analytics and brand studies to continuously adapt our content and visual storytelling.
Additional Duties
- Stay updated on the most recent developments in AI, social media, and fintech, and creative toolsets to leverage this knowledge to improve our content.
- Assist with various brand, partner, or corporate initiatives as the marketing plan evolves.
- Take on other responsibilities as needed.
Requirements
- 5+ years of experience in design, video editing, and branding.
- A portfolio that demonstrates exceptional design, writing and visual storytelling.
- Proficiency with Adobe, Canva, Figma, and WordPress.
- Experience with video strategy, scripting, and editing is highly valued.
- Solid understanding of branding, social media dynamics, and digital content trends.
- Ability to work independently, take initiative, and thrive in a remote environment.
- Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated.
Work From Home Requirements
- A designated workspace to work from (home office).
- High-speed internet connection.
Benefits
- Our People are Key to Success: Work with a team of smart, creative, fun and highly motivated people
- When You Grow, We Grow: Continue to learn with ongoing training, career pathing, and supportive leaders. For the last four years, Guidant has promoted more than 30% of our organization into new and exciting roles!
- Wellness: Top benefits and perks including comprehensive health coverage (with free premium option), competitive salary, paid parental leave and a generous 401k match. Be able to disconnect with Paid Time Off of 3 weeks and 11 Paid Holidays.
- Flexible Work Arrangements: Work from the enjoyment of your home office. We work with entrepreneurs every day; we want you to have autonomy within your work structure with company provided equipment.
- Awesome Culture: Be part of Guidant’s award-winning culture and have the experience to connect through coffee with senior leaders or hit a home run being part of our company sporting events.
- Empowering Equity and Inclusion: Be part of an inclusive work environment that gives employees a voice to speak up, be heard, and supported.
This is a fully and permanently remote work from home opportunity with a growing and stable company available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
The wage for this position is between $80,000 – $95,000 annually
At Guidant Financial, we proudly offer multiple job locations as a fully remote organization operating in 15 states. To help ensure a smooth application process, we request that applicants submit their application for only one position to avoid receiving multiple notifications.