Each Friday, we’ll be spotlighting one of our successful partner franchisors who are poised for growth. This week, We Sell Restaurants is our featured brand.
Industry: Restaurant Brokerage Franchise
Overview of Brand: We Sell Restaurants offers restaurant owners in America the specialized services they need to sell their business. Twenty percent of the nearly 1 million restaurants in the United States are for sale at any given time, and We Sell Restaurants addresses this need. They offer the most extensive training and support in the industry leading to a Certified Restaurant Broker designation. Proprietary technology and unmatched lead generation help their franchisees achieve Gross Commission Income of $132,400 on average in their first year of operation. Buyer and seller leads, along with all advertising products, are provided by the corporate office.
Mission: To sell more restaurants than anyone else — period.
Investment Level: $59,875 – $95,650 including operating capital and all start-up costs.
Ideal Franchisee Profile: The best candidates will love interacting with other professionals in their quest to achieve the American dream. We Sell Restaurant franchisees enjoy and have the ability to build relationships, and appreciate the use of technology to enhance productivity. They must want to sell and enjoy the restaurant industry. Restaurant experience is not required but may be helpful.
Brand Differentiator: As the nation’s largest restaurant brokerage firm – based on the number of listings, gross commission income and lead generation — We Sell Restaurants has cornered restaurant brokerage as a business model. They’ve developed the training, process, technology and success factors necessary to outperform the industry on every key category (listing count, average commission, percentage of transactions closed, conversion on listing leads and buyer lead generation). They’ve also seen unparalleled growth in the category as more restaurants are slated to change hands in the next decade than at any time in its booming history. We Sell Restaurants is uniquely positioned to take advantage of this turnover and grow market dominance in the established franchise and independent restaurant re-sell market.
Additional Highlights: Along with a comprehensive training program that includes classroom, in-market and webinar learning, We Sell Restaurants provides unprecedented marketing and operational systems, ongoing support and a sales culture that helps franchisees build successful businesses. The We Sell Restaurants brand also offers:
- First-year earnings of $132,400 (as seen in item 19 of their FDD).
- 100 percent of all buyer leads and advertising generated from the corporate office.
- A proprietary web platform — The B.O.S.S.TM (Broker’s Operations and Sales System) handling all of the administrative functions so franchisees can stay focused on buyers and sellers.
- Strong, niche positioning and brand that instantly conveys the business model.
- Strategic adjacency to the booming restaurant industry without the high capital costs and low returns of the traditional bricks and mortar model. Franchisees profit every time a restaurant changes hands with We Sell Restaurants.