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Guidant Financial’s Recognition as a BBB Torch Awards Finalist

Join us in celebrating Guidant Financial's BBB Torch Awards finalist status, recognizing our commitment to ethics and empowering small businesses!
Guidant Financial was named a finalist for the 2023 BBB Torch Award for Ethic's

At Guidant Financial, we are thrilled and honored to announce that we have been selected as a finalist for the Better Business Bureau’s 2023 Torch Awards for Ethics. This prestigious recognition highlights organizations that exemplify a high level of personal character, maintain the highest standards of ethics in their practices, and generate trust among their customers and communities. We are humbled to be recognized for our commitment to ethical business practices and our dedication to empowering small businesses across the U.S.

Guidant Financial Named Finalist for the 2023 BBB Torch Awards for Ethics

Join us in commemorating Guidant Financial’s BBB Torch Awards for Ethics finalist status as we explore what makes Guidant a remarkable company to support and work with!

Our Journey

Guidant Financial’s journey began in 2003 when our co-founders, David Nilssen and Jeremy Ames, started the company with just $10,000 and a laptop. Their initial mission was to help individuals invest their retirement assets in real estate. Over time, Guidant Financial evolved into a full-fledged company with a broader vision: to empower entrepreneurs and guide their dreams of small business ownership.

Since then, we have established ourselves as the industry leader in innovative small business funding, supporting over 30,000 small businesses throughout the United States. Our team of experts specializes in finding and strategizing the best small business financing plans, offering a suite of funding solutions, including SBA loans, portfolio loans, unsecured loans — and our most popular service, 401(k) business financing (also known as Rollovers for Business Startups or ROBS). In fact, we structure more ROBS arrangements each year than any other provider in the industry, all while maintaining a spotless IRS track record.

To further assist small business owners throughout the life of their ventures, Guidant has expanded its offerings to include robust business services such as Bookkeeping & Tax, Payroll, HR, and Business Valuations.

Learn more about Guidant Financial here.

Fostering Small Business Success

Hear what real small business owners across the U.S. have to say about their Guidant experience.

Guidant’s commitment to customer satisfaction is embodied in our principle to “obsess about customer effort.” We prioritize making our clients’ lives easier, offering human-first, hands-on interactions and services. Whether through phone calls, texts, virtual meetings, or emails, we ensure that our clients feel heard and receive the support they need.

We also go above and beyond in showcasing our client’s unique business stories on our Client Success Stories site. These stories lead you from the early phases of their business dreams to collaborating with Guidant to actualize them. Hear what some of our clients say about their experience with Guidant: 

“Guidant is our one-stop shop for us to do it all. And I will say that one of the characteristics of Guidant that I really appreciate is the commitment to service and getting it right.” 

— Tom Gonzalez, Woof Academy 

“[Working with Guidant has] been excellent. Everybody that touched the process throughout the whole setup was incredibly knowledgeable, from the initial contact to moving through and getting everything put. One of the most pleasing things about working with Guidant was that we were able to have continuous contact. … That, to me, was very helpful to help me keep track of things but also to feel confident that I wasn’t just another number.”

— Rob Offerman, Transblue

“I created Le Village for everyday working families. I knew that I needed a funding partner that would be a reflection of the community we are trying to serve — and that is really where Guidant shines. … We needed and found a partner that would be with us every step of the way.” 

— Daniella Cornue, Le Village Cowork

Awards and Achievements

Guidant Financial’s commitment to excellence has been consistently recognized since launching in 2003. These awards and achievements highlight our dedication to providing top-notch services, supporting small businesses, and fostering an exceptional workplace culture. Here is a list of some of the awards Guidant has earned over the years:

  1. Eastside Small Business of the Year, Bellevue Chamber of Commerce (2007, 2016): Recognized as a leading small business in the Eastside region, Guidant Financial has been honored by the Bellevue Chamber of Commerce for its outstanding contributions.
  2. Best Rollover As Business Startup Provider, Fit Small Business (2014 – 2024): Guidant Financial’s expertise in Rollovers for Business Startups has been acknowledged with multiple awards from Fit Small Business.
  3. Washington’s 100 Best Companies to Work For, Seattle Business magazine (2015, 2016): Guidant Financial has consistently been recognized as one of the best workplaces in Washington State by Seattle Business magazine.
  4. Fastest Growing Private Companies in America List, Inc 5000 (2008, 2009, 2010, 2013, 2014 & 2016): Guidant Financial’s rapid growth and success have earned it a place on the prestigious Inc 5000 list multiple times.
  5. Blue Ribbon Small Business Award, U.S. Chamber of Commerce: Guidant Financial’s commitment to excellence and ethical practices has been acknowledged by the U.S. Chamber of Commerce with the Blue Ribbon Small Business Award.
  6. 18th Fastest Growing Company in Washington State, Puget Sound Business Journal: Our consistent growth and impact on the business landscape in Washington State have placed us among the fastest-growing companies according to the Puget Sound Business Journal.
  7. Washington’s Best 100 Companies to Work For, Washington CEO magazine: Washington CEO magazine has recognized Guidant Financial as one of the best companies to work for in the state.
  8. Best of Bellevue Award, U.S. Local Business Association: Our contribution to the local business community in Bellevue has been acknowledged with the Best of Bellevue Award from the U.S. Local Business Association.
  9. Hire Power Award (No.7 Financial Category), INC: Guidant Financial’s role in creating employment opportunities has been celebrated with the Hire Power Award by INC magazine.
  10. Top 20 Best Places to Work, Seattle Metropolitan magazine: Our dedication to fostering a positive workplace culture has landed us a spot on Seattle Metropolitan magazine’s list of the top 20 best places to work.
  11. Best Places to Work in Idaho (2021, 2023): By encouraging a culture that fosters an entrepreneurial mindset, independent thinking, and a sense of family, we’ve been recognized multiple times as one of the Best Places to Work in Idaho.

These awards reflect Guidant Financial’s commitment to supporting small businesses and creating an exceptional workplace for our team members. We are proud of these achievements and look forward to continuing our mission of empowering entrepreneurs and small businesses.

Explore all our Awards and Honors here.

Leading with Character

Our Vision: To increase the number of people who succeed in small business.

Our Mission: We leverage technology and services to make more capital available to Main Street American small businesses.

At Guidant, we believe that ethical leadership starts at the top. We continuously strive to live by our guiding values and ACE principles, which stand for Adaptability, Connection, and Excellence. These principles guide our actions and decisions, ensuring that we maintain the highest standards of ethics in everything we do.

To empower our team members, we celebrate those who embody our values and principles both in small, daily actions and annually with a “People Celebration.” Employees nominate team members who exemplify our values with real-life examples, creating a culture of recognition and appreciation.

Our Connection, Opportunity, Growth (COG) Committee also plays a crucial role in fostering a sense of community and promoting our guiding principles. This committee is dedicated to creating engaging employee-centric events that drive connection and community within the company. From well-being events to leadership talks, COG ensures that our team members are empowered and aligned with our values.

Learn more about Life at Guidant.

Championing Diversity, Equity, & Inclusion

Guidant also has a Diversity, Equity, and Inclusion (DEI) Committee to champion our values in creating an inclusive culture. The DEI Committee explores, evaluates, and hosts regular events to bring awareness and strengthen the company’s diversity, equity, and inclusion values. This year, they have orchestrated a series of employee-centric initiatives that not only promote understanding but also celebrate our diverse workforce, including:

  • Women in Leadership Event: During Women’s History Month, the DEI Committee organized a thought-provoking event featuring four influential women, both within Guidant and in broader leadership roles. These panelists shared their personal stories and insights, shedding light on the experiences and challenges faced by women in leadership positions.
  • Exploring Generational Differences: Dr. Jeremy Graves, an expert in leadership, strategy, and generational dynamics, joined us to delve into the fascinating topic of generational differences in the workplace. As the director of professional and continuing education at Boise State University, Dr. Graves brings a wealth of knowledge and experience to the table. His passion for optimizing multi-generational teams aligns perfectly with our commitment to fostering an inclusive work environment.
  • Celebrating Pride Month: In honor of Pride Month, our committee had the privilege of hosting Zoey Luna, an extraordinary trans youth activist and accomplished actress from Los Angeles. Zoey shared her remarkable journey of self-discovery and her triumphant spirit as a member of the LGBTQ+ community. Her story serves as a source of inspiration for all of us, reinforcing our dedication to supporting and celebrating diversity in all its forms.

These events, spearheaded by our DEI Committee, not only foster understanding and inclusion but also create a sense of unity and belonging among our team members. We firmly believe that by embracing diversity and promoting equity and inclusion, we not only enrich our workplace but also empower our organization to reach new heights of success.

Creating a Culture of Trust

A culture of trust is essential for any organization. At Guidant, we unite our team around our organization’s mission and vision statements through regular all-company meetings and collective team gatherings to shape the expectations of our organization.

Our leaders are actively engaged in team members’ growth and development, conducting one-on-one meetings and participating in company-wide leadership discussions. We firmly believe that when our people grow, we grow.

Learn more about careers at Guidant here.

Giving Back to the Community

Community involvement is at the heart of Guidant’s identity. We actively engage with our community through volunteering initiatives and donations. We focus on organizations like Treehouse, which empowers local foster children, as part of our long-term vision of social betterment.

Guidant also regularly hosts events like Meet Main Street, where employees support local small businesses by spending money in their communities and sharing their experiences on social media.

Closing Thoughts

At Guidant Financial, we believe that ethical business practices, trust, and community involvement are essential pillars of our organization. We are proud to be recognized as a finalist for the Better Business Bureau’s 2023 Torch Awards for Ethics and remain committed to upholding the highest ethical standards in all our endeavors. Thank you for joining us on this remarkable journey of ethical leadership and empowerment of American small businesses!

Call us today at 425-289-3200 for a free, no-pressure business consultation to get started — or pre-qualify in minutes for business financing now!


“When Falling Sky Brewing presented itself as a great opportunity for me, I needed the capital. Traditional lenders weren’t going to do it. I took a chance on myself that I could grow my business and my 401(k)… And I thought, ‘You know what? I could do this without overhanging debt.‘”

Stephen Such, Falling Sky Brewing

Read the stories of REAL small business owners who work with Guidant.

Need Business Funding? Complete our quick pre-qual questionnaire to get started at Guidant Financial.

Want to Use ROBS to Start a Business?

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