Become an Efficient Data-Driven Business in 5 Steps
How do you become a data-driven business? Drive profits and boost business growth with data in five steps!
5 Effective Seasonal Promotion Ideas to Boost Holiday Sales
‘Tis the season to spend! Boost holiday sales this season with these practical and effective seasonal promotion ideas.
Relocate Your Small Business: A Complete Guide
Moving your business is a titanic task. Don’t miss a beat with our complete guide on how to relocate your small business.
3 Tips to Keep in Contact with Customers During Quarantine
Recently, a video went viral on YouTube comprised of COVID-19 commercial edits from major corporations. The 3:40 compilation showed various brands using somber piano keys and phrasing like the now-ubiquitous “we’re all in this together” to relay their message across to audiences. What made the video go viral isn’t that it tugged on our hearts […]
4 Ways You Can Take Advantage of Brick-and-Mortar Locations
It’s no secret e-commerce has had an impact on brick-and-mortar businesses, and you can point to its growth in annual sales as proof: a steady 17 percent increase in annual sales year over year. However, people often miss out on the fact that e-commerce shopping is still tiny compared to brick-and-mortar sales. It’s not to […]
Small Business Marketing: Business Signs are King
I worked at Nordstrom for years and moved from one of their product teams into their corporate marketing team. When I made the move into marketing, I remember the thing that shocked me most was that we had a full department focused on creating business signs. I thought, ‘Why would we need that much time […]
Small Business Marketing: How to Build a Sales Promotion Calendar
What is a Sales Promotion? The term “promotional calendar” may feel like marketing speak. What this really means is that you’re highlighting or bringing attention to a product/service, set of products/services, event, etc. To create a promotional calendar is to think about the time of year and your business and outline what you want to […]
6 Tips for Getting Started in Small Business Marketing
Starting and running a small business can be overwhelming. Small business owners have to think about every aspect of their business, from their store front to hiring to inventory, and the list goes on and on. Many times the last area to be considered is marketing and how to get customers to buy your product […]
7 Tips to Make Your Small Business Saturday Sales Soar
Five years ago, American Express launched Small Business Saturday to support and raise awareness for small businesses in local communities. Last year, consumers spent $14.3 billion on what now has become almost a national holiday. This year, participating businesses across America are again hoping for a boost in holiday sales the day after Black Friday. However, while […]