Relocate Your Small Business: A Complete Guide
Moving your business is a titanic task. Don’t miss a beat with our complete guide on how to relocate your small business.
Marketing & Sales
The fundamentals of telling the public about your product or service, and how to get people to purchase it.
3 Tips to Keep in Contact with Customers During Quarantine
Recently, a video went viral on YouTube comprised of COVID-19 commercial edits from major corporations. The 3:40 compilation showed various brands using somber piano keys and phrasing like the now-ubiquitous …
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4 Ways You Can Take Advantage of Brick-and-Mortar Locations
It’s no secret e-commerce has had an impact on brick-and-mortar businesses, and you can point to its growth in annual sales as proof: a steady 17 percent increase in annual …
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Small Business Marketing: Business Signs are King
I worked at Nordstrom for years and moved from one of their product teams into their corporate marketing team. When I made the move into marketing, I remember the thing …
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Small Business Marketing: How to Build a Sales Promotion Calendar
What is a Sales Promotion? The term “promotional calendar” may feel like marketing speak. What this really means is that you’re highlighting or bringing attention to a product/service, set of …
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6 Tips for Getting Started in Small Business Marketing
Starting and running a small business can be overwhelming. Small business owners have to think about every aspect of their business, from their store front to hiring to inventory, and …
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7 Tips to Make Your Small Business Saturday Sales Soar
Five years ago, American Express launched Small Business Saturday to support and raise awareness for small businesses in local communities. Last year, consumers spent $14.3 billion on what now has become almost …
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Five Small Business Marketing Ideas That Won't Break the Bank
When you hang out the “open for business” sign for your venture, it would be nice if people noticed and customers simply walked in the door. Unfortunately, it doesn’t work …
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